If you run a restaurant, or own one already, chances are that you’ve thought of getting paid for clicks on your website. After all, ads are an excellent way to draw in customers, and increase profits. However, with the wide variety of ad formats available these days, it can be difficult to find a way that works. Here are some ideas to help you decide how to go about earning money from your ads.
A great way to make money from your ads is through contextual ads. These are ads that match a user’s current search, rather than the usual ads that are placed at the top of the page. For instance, if the user types in “fast food” when they’re in need of a quick meal, they’ll see ads for various restaurants. If they’re looking for a good Chinese restaurant, they’ll see many of those as well. This increases the chances that they will buy something from your restaurant, since the ads are tailored specifically to what they’re looking for.
Now, it’s important to note that these ads won’t necessarily bring you more money. You will earn money based on the number of clicks generated by them, not actual conversions. (Conversions are where users actually make a purchase.) So you have to put in the work in order to make your ads money-makers.
Of course, the biggest problem with contextual ads is that they rarely generate much revenue. Sure, you’ll get some money for each click, but this still won’t put a dent in your advertising budget. Fortunately, there are still other ways to earn revenue through ads. One popular option is through pay per impression, or PPI.
PPI ads offer a great deal of flexibility, but they do come with a few restrictions. For example, you have to meet certain minimum earnings standards in order to receive PPI. You also have to meet certain minimum spending requirements, which can make it difficult for some restaurants to comply. Finally, PPI ads are only effective if a person actually clicks through and visits your restaurant. If the ad doesn’t direct someone to your restaurant, then you’re not really making any money!
Fortunately, that’s where Pay Per Click marketing comes in. PPC ads let you choose the people you want to advertise to, and target exactly those who might be interested in what you have to offer. All you have to do is create the pay per click ad and let a variety of ad networks choose the best ad format for your site. Then all you have to do is follow the various trends and lead capture methods that the networks use. You can even set up a separate e-mail list for leads that you’ve managed to solidify through the pay per click ad campaigns you’ve run previously.
There are a number of different ways to manage your PPC ads, too. You can decide whether or not to track visitor behavior, which allows you to determine which keywords and phrases are bringing in the most money. You can also choose how much of your ad budget you want to dedicate to the cost per thousand, how much you want to bid for each keyword, and how much you want to earn for every sale you make. Ultimately, you can make your ads as effective as you want them to be, by managing every aspect of them yourself.
In short, Pay Per Click marketing works well for restaurant ads because everyone is already familiar with what your restaurant offers. By creating an ad with those keywords, you’re practically guaranteed to draw people in to see what you have to offer. They’ll be able to identify what they’re in search of before they click on your ad! And because the ads show up in real time without any delay, you can guarantee that people will actually click on your ads and then come to your restaurant for dinner. Just make sure your ads are targeted and your conversions are high!